We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.
A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.
Behind the project
What's the story behind the project? Check the episode to discover how the Make Sense Project was built.
Focused, hard work is the real key to success. Keep your eyes on the goal, and just keep taking the next step towards completing it. If you aren't sure which way to do something, do it both ways and see which works better.